The Only Thing That Matters is You

4A Health CEO Sean Light Running a Live Webinar on Building Success in the Fitness Industry

Stop! Put your phone down. Back away from the computer. Set the iPad aside. Set a timer for sixty-seconds (OK you can pick your phone back up to set the timer). Then close your eyes and stay focused on something, anything. Maybe a word. Maybe a goal you have. Just see if you can stay focused on it for one freaking minute.

I'll wait...

How did you do? Were you able to do it. More than likely at some point you drifted off. Maybe only a little bit but you started to think about something else. 

The single greatest revelation of my life has been discovering that your ability to stay focused on one thing is the only thing standing in your way of the success you're striving for.

As Strength and Conditioning Coaches and Personal Trainers, we have some lofty goals. Maybe you want to train celebrities or an NBA team. Maybe you want to open your own facility or develop a highly converting online business. The only thing that stands in your way is distraction. 

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At every point of your day, someone or something is competing for your attention. The notifications on your phone. The cars driving by. The airplanes overhead. The weather. The 'gram. Netflix. Advertisements on buildings, billboards and city busses. Companies are starting to take to texting you to steal a sliver of your most precious commodity. Your attention. Companies spend billions each year just to capture a moment of your attention. They come up with infinite clever strategies to cut through the noise and make you pay attention. They know it but you don't. Where your attention goes is where the money flows.

The distractors are doing their job. We have drifted so far off task that it has become much easier to stay off task than on. Simple projects become massive hurdles as you continue to procrastinate and allow yourself to be buried deeper and deeper into distraction.

The turning point in my business and my career was when I realized the only thing that mattered was me and my focus. It had nothing to do with how many times I posted on Instagram, the hashtags I used, my sales funnel or the discounts I was offering that day.

In what may go down as the most devastating financial crisis of our lifetime my company's revenue was increased 10x. I am currently on pace to 50x that revenue this month. I don't say this to brag. It actually pains me to type numbers that may come off as bragging. I say this to show you what I now know. The only thing that matters is you. I want to help you enjoy this. There is plenty of room for you up here. The only thing that matters is you.

I understand that this may not be the easiest pill to swallow. This can be a big leap of faith. It was a leap that I had to take as well. I am here to help you make the leap. My entire business is built around helping you make that leap and continue to grow afterwards. If you want to learn more about this, take a look at the schedule for our upcoming LIVE webinars where I will take you through the entire process and show you how I can really help you. Each webinar is specifically designed to help make that leap easier and easier.

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Strength and Conditioning, Personal Trainer