Why Your Fitness Business is Stuck in the Mud

In order to go somewhere you’ve never been, you have to do things that you’ve never done.

The 6 Universal Sources of Value

Have you ever been to a seminar or read a book where the speaker/author explained how to get a certain result and it seemed so easy but when you went...

The Hardest Thing I've Ever Had to Do

..."He's gotta stop this drill. He's gotta pull me out."

Extreme Ownership for Strength Coaches

On a blistering overnight in Ramadi, Iraq, famed American sniper, Chris Kyle, spotted a dark silhouette in a second story window holding a familiar...

Can I Eliminate Ping-Pong Thoughts?

Maybe You Should Stop Reading

Reflecting on PRINCIPLES by Ray Dalio

Ray Dalio is the multi-billionaire, yes with a "B," founder of Bridgewater Associates, a Connecticut based financial investment management firm. Some...

The Most Important Thing in the World

Why Strength Coaches Must Control Their Thoughts

Yesterday I started reading a book I had heard about for many years. Yesterday I also finished reading that same book. As a Man Thinketh  by James...

Sean's Blog: May 18, 2020: Club Member Strategy Calls & Presentations

Yesterday was a very exciting day for me as we were able to film the first ever 4A Health Club member presentations to be shown on 4A TV. I created 4A...