Reflecting on PRINCIPLES by Ray Dalio

Ray Dalio's Book on Principles

Ray Dalio is the multi-billionaire, yes with a "B," founder of Bridgewater Associates, a Connecticut based financial investment management firm. Some of his most prominent accomplishments are predicting the 2008 global financial crisis and building the world's largest hedge fund. One of the funds grew so big that they had to stop taking in new clients because if it got any bigger, future investments in the fund would actually SHIFT THE ENTIRE MARKET!!!

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To me, Dalio's most impressive feat was how he did all of this after experiencing a catastrophic failure in the 80s when he incorrectly predicted a global depression and ended up having to let his entire company go and was back down to just himself running the firm. 

The entire book illustrates how Dalio runs his company as a case study. He calls it "The Machine." And over the years he has been relentless in his pursuit to fix mistakes and make the machine better. He has built an "idea meritocracy" which is a system designed to allow the best ideas to win out. All of the 200+ principles he lays out in the book are how Bridgewater protects the idea meritocracy and continues to improve the machine.

This book has shot up into the #3 spot all time on my list of best books I've ever read. One of the main reasons is because it may be the only book I've ever read where it was so clear that the only purpose of the book was to help you out. He isn't selling anything or trying to create some sort of gain for himself out of the book. It even comes with two apps (Principles and The Dot Collector) that you can download and use main of the same systems that he has created and apply them to yourself. The value here is next level. 

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How am I Implementing This in My Company, 4A

I've appreciated the simplistic nature of how he lays the book out. After reading it, it's clear that 4A has two different machines...

The Experience Machine

This is the machine that I've created to give students a great experience. 

The Sales Machine

This is the machine that I've created to find new students!

What I've done since reading the book is map out each machine and identify the analytics that need to be understood in terms of the effectiveness of the machine. For example, in the sales machine, I want to draw people to my website (yes the site that you're on right now, so maybe it's working!). So on June 4th, 2020, I posted 12 times on Instagram, which to most of you is probably extremely excessive. Don't worry, it is for me as well!But the idea was to follow the principles laid out in the book.

I was looking at my Instagram as a case study. I wanted to know what format was going to draw people to my website best and I found that the photo of the screenshot of the actual article as well as placing a small "LINK IN BIO" on the actual image was most effective. So now in the future, I will double down on those methods and BOOM, I've improved my sales machine. Maybe you found this article via one of those posts 😜!

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Lastly, your rate of improvement is critical...

“If someone who has been getting grades of 30s and 40s on their tests raised their scores to 50s over the course of a few months it would be accurate to say that they are getting better, but they would still be woefully inadequate. Everything important in your life needs to be on a trajectory to be above the bar and headed toward excellent at an appropriate pace.”

-Ray Dalio

Check out this post of mine on Instagram (and follow me if you don't already!)

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Improving is great but it has to be done at an EXCELLENT pace.

So moving forward, my company will be working to improve both the sales machine and the experience machine at an EXCELLENT rate!

If you'd like to learn more about how my Experience Machine works, click the link below and I'll take you through EVERYTHING! On June 15th, the price is going up forever, so check it out now before the price moves up north!

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